Re-incarnated optics

Optimised

The most significant departures from established lens design are our unique focus movement and the forward placement of iris control. We believe any tool should be enjoyable to use and inspire a feeling of finesse.

Our patented Tensegrity Coil movement is spring loaded- therefore self maintaining. It embodies the principle developed by the architect, designer and inventor Buckminster Fuller who theorised over ‘tensional integrity’ or ‘floating compression’.

The optics follow along a variable pitch which compresses the near focus rotation. The result is a significantly improved close focus, enhancing creative freedom in your shot-making.

The front placement of iris control is to provide the camera department with faster and clearer access and line of sight to the iris control and scale markings. Quicker lens changes and no fighting to squeeze motors alongside each other.

Our designs were conceived to accommodate the widest possible variety of optics from full frame down to 16mm. This enables us to freely utilise any optical combination with just a few unique components. Our future vision is ‘hybrid optics’ to truly open a box of possibilities that have not yet been envisaged.