About Us2019-01-14T08:43:15+00:00

Technical Mastery | Trusted People | Fearless Innovation

Over the course of a decade, Focus24 has blossomed into a trusted, leading light of the camera services universe. We are proud to provide supporting camera services to some of the industry’s most exciting talent, to be depended upon to successfully care for thousands of productions in feature films, commercials and documentary, of all scale.

Stocking the latest and greatest digital, film and optical technology, is in our DNA. We also like to mix it up with vintage favourites from ARRI, Zeiss, Cooke, Leica and numerous others, to offer our loyal following a taste of the nostalgic.

In today’s world of ‘NOW!’ it’s no longer about what we can offer you. It’s about what you need to get things done.

As a supplier of film services, Focus24 stretches the meaning of ʻcamera hire facilityʼ.  The unavoidable category of ‘camera rental company’ is a label we have been scraping off since 2009.  Powered by passion, we see our responsibilities running much deeper…

It’s our duty to the production office to simply “make it happen!” without pain.  It is our duty to the cinematographer to further their creative vision.  It is our duty to the camera department to score ‘time victories’ via those ‘little big things’ that make the profound difference when the pressure is on.

Like Frodo Baggins..success and failure can sometimes depend on the smallest, often overlooked thing.

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The recent relocation to our new flagship home allows us to do things bigger, better and with even greater precision. We are geared to service productions of any scale.

At its heart, Focus24 will always remain a ‘hand-made’ camera boutique who are big enough to get the job done but nimble enough to leap to those little big things.

But talk is cheap, don’t take our word for it. We invite you to get up close and personal.

Come and get behind the scenes of Focus24’s production.

View our Facilites
View our Facilites
Browse our Inventory
Browse our Inventory
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Request a Quote
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Open an Account
What’s on at Focus24
What’s on at Focus24
Contact Us
Contact Us

WHAT’S ON AT FOCUS24

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The Lost Blonde

By |September 21st, 2018|Categories: Films @ Focus24, News @ Focus24|

Veronica Lake was a leading Hollywood actress in the 1940s and early 1950s, who was perhaps best known for her iconic and much copied peek-a-boo hairstyle. Watch the trailer of The Lost Blonde, an autobiography of Veronica's life, recreating some of the iconic locations and eras present in the story.

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Cooke Varotal 18-100mm – Verdant Vintage

By |May 10th, 2016|Categories: Product Features|Tags: , |

It's a gloriously sunny day and an unusually serene day in the office. So what better way to take advantage than getting out and shooting? Like visiting an old friend you've not seen in years, we chose to give the Cooke 18-100mm a spin. And it really was a pleasure catching up.*Images exclusively captured with the Cooke 18-100mm T3.0 *Shot on ARRI Amira in Prores 444 @ 2K *All images captured in REC709 with some light balancing in post *The music track is 'The Haunting Idle' by The War On Drugs

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ARRI Master Prime & Zeiss MK3 Superspeed Test

By |March 22nd, 2016|Categories: Product Features|Tags: , , |

A short look at how ARRI Master primes perform against Zeiss Mk3 Superspeeds in low/available only light. We were particularly interested in looking at focus breathing, sharpness and contrast and lens flare when both ranges were wide open at T1.3.No post corrections. In camera Rec709 applied only. All material shot at 800 ISO on ARRI Amira. Please watch in fullscreen!

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Arri Amira- City On Water

By |July 7th, 2014|Categories: Product Features|Tags: , , |

We took delivery of our first Arri Amira, and chose Venice as an interesting venue to really test if this is a camera for documentary. We travelled with minimal equipment to reflect a single user shoot for quick gathering of coverage, depending as much as possible on what was available in camera. For example no matte box as we relied on the in camera ND filtration.The images are all natural/available light and have not been treated in post as we wanted to get to know the in camera grading features. Please pardon some inconsistencies and whacky colour palates!Images shot by Joseph Dunn. The song used is 'Underground Vibes' by DJ Cam.For a full after shoot review of this exciting new format, please visit our website www.focus24.tv/featured/amira-shapeshifter

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